Inaugural online book | Application Concepting Series No. 1



100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work

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Application Envisioning idea
M4.
Unanticipated Uses of Technology



History contains many examples of unanticipated uses that come to life once technologies are released into the world. Product teams can explicitly envision the design of their interactive applications to steer clear of support for certain usage scenarios. Teams can also inform the evolution of their offerings by investigating the unexpected ways that knowledge workers think about appropriating them.






Examples from three knowledge work domains:
(Illustrated above) An architect uses tools in an airplane design application to create highly sculptural forms, which she then imports into her building modeling application to use as elements in an experimental building proposal.

A scientist searched extensively to find a data visualization tool for an ongoing, highly specific analysis need. Her clinical research lab now routinely uses a single interactive graph from an analysis tool that is normally only used by environmental engineers, not clinical researchers.

A financial trader uses an instant messaging function, which was specifically designed as a method for rapidly booking deals with outside firms, to quickly distribute excess work to fellow traders in his group during peak intervals of activity.
Although highly specialized interactive applications may somehow seem immune to unanticipated uses, knowledge workers often make use of computing products in unforeseen ways. Individuals and organizations commonly develop innovative new methods for applying a tool to the work practices that it was originally designed to mediate (A7, A8). In other cases, workers may find further uses for products that are entirely outside the scope of what a product team had initially envisioned (A9). These lateral jumps can lead to an application’s involvement in a broader range of knowledge work efforts, potentially even in other fields and professions.

Since each unexpected use can present opportunities to tailor or extend an application’s strategic and functional characteristics, product teams can recognize and envision support for viable cases (M3). Teams can uncover unanticipated uses in a variety of ways. Early on, they can conduct thought experiments to envision appropriated uses of their computing tools that they would like to avoid for ethical, legal, or strategic reasons. During product implementation, extensive prototype studies (J1, J6) and other forms of discussion with users (M1) may also reveal the emergence of unanticipated practices and markets. As part of planning post release discovery processes, teams may also seek out so called “lead users” known for generating innovative practices around their tools.

When product teams do not actively consider unexpected and emergent uses of their technologies, opportunities to harness workers’ innovations (A, F) and to grow adoption in unexpected markets (K) can be lost. Technologists may also inadvertently create inherent opportunities for usage scenarios that are not consistent with their own intrinsic motivations and personal morals.

See also: B, C, D, G, M




Application Envisioning questions:

What early predictions might your team make about surprising and novel uses of your computing tool, simply by taking time to consider them? What inventive usages would you like to prevent or discourage due to ethical, legal, or strategic concerns? What processes might your team follow to identify emergent and unexpected uses of your product in a timely way?

More specific questions for product teams to consider:
Are the professionals that your team is targeting known for deliberately using their tools in innovative ways, or do they seem more likely to adopt technologies as they were intended to be applied?

What technologies have targeted individuals and organizations appropriated in novel ways in the past? What might your team learn about your audience from these stories?

What larger design and technology trends could influence your ideas about unexpected scenarios of use?

What thought experiments might your team conduct to uncover potential unanticipated uses of your application concepts — while your product is still just abstract models and sketches?

What inventive usages might targeted knowledge workers predict?

What important variabilities in working methods might your team have overlooked when rationalizing work practice for design purposes?

What other, laterally related domains and occupations might reach out to some or all of the functionality in your application concepts?

Of the potential “not as designed” uses that your team has identified, which would be inconsistent with your own goals and morals? Which would clearly not fit the envisioned design strategy or brand of your application concepts?

How might your team “design out” certain usage scenarios that you do not want to promote or enable?

What plans might you establish for gathering information on novel uses of your product in its eventual user base? For working with innovative “lead users” to translate their related ideas and creations into valuable elements of your computing tool?

Do you have enough information to usefully answer these and other envisioning questions? What additional research, problem space models, and design concepting could valuably inform your team’s application envisioning efforts?


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Please attribute the work to “Jacob Burghardt / FLASHBULB INTERACTION Consultancy.”