100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work
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Application Envisioning idea K12. Trusted and Credible Processes and Content   Examples from three knowledge work domains: (Illustrated above) A financial trader knows that highly respected people at his firm provided feedback that was incorporated into the new version of his trading application. This makes him more confident that the tool’s interactive approaches and underlying rules are well suited to his work practices.Knowledge workers are often valued for their ability to assess the suitability of potential tools for their own, and their organizations’, processes. These skills can be especially important when the introduction of a new computing tool could have significant impacts on the character and outcomes of central work activities (A). While the high level brand promise of a product firm, product family, or individual application can be a persuasive part of establishing a connection with knowledge workers, the particulars of how an application functions may also be a critical ingredient in peoples’ perceptions. All products implicitly communicate some of the underlying assumptions of their creators, and people may question the contributing sources and rationale behind specific definition, design, and implementation decisions that are particularly relevant to their own day to day efforts. Product teams can promote trustworthiness and credibility by visibly communicating that an application follows accepted approaches and standards within a knowledge work domain. Products can also explicitly cite certain trusted individuals and organizations in targeted professional fields. The involvement of these parties in application envisioning can generate valuable insights, and resulting computing tools can meaningfully invoke their contributors’ industry cache via the structural embodiment of their leading ideas. When product teams do not actively consider how they could establish the trustworthiness and credibility of their application’s processes and content, knowledge workers may greet resulting products with a healthy dose of skepticism. A lack of credibility can impact both individual and collective attitudes about a brand, which may then strongly influence product acquisition and adoption decisions. See also: C1, C8, E3, E4, E5, E6, G1, G6, I5, K, M Application Envisioning questions: More specific questions for product teams to consider: What trusted professional standards could be relevant for the work practices that your team is striving to mediate? < PREVIOUS PAGE | NEXT PAGE > Back to top | View Table of Contents |
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