Application Envisioning idea
Examples from three knowledge work domains:
(Illustrated above) A scientist tests a variety of novel techniques to ensure that her laboratory is taking advantage of the latest clinical research methods. While she uses certain functionalities in her lab’s onscreen applications to perform these tests, she does not expect these computing tools to support such open explorations to the same degree that they support high volume, standardized experiments.
For a variety of reasons, not all knowledge work practices are well suited to being mediated by an interactive application. Workers may value their current, offline methods of accomplishing certain tasks or larger activities (A5) to an extent that they do and not want to change their proven customs. Even when people are open to certain changes, the limitations of contemporary computing may prove too constraining for some types of thinking work (D1). For example, conventional computing tools inherently standardize activities in ways that can restrict exploration (A4), and they typically support collaboration by offering highly individualistic actions within cooperative environments (C7, G4).
A financial trader spends most of his day using interactive applications to accomplish predictable tasks. Since he knows that these tools can make important transactions somewhat impersonal, he often spends part of his day strengthening business relationships through informal phone and face to face chats.
An architect begins her projects with free form sketching of potential shapes and ideas. She will not use her building modeling application, which emphasizes
exacting details, to perform this very fluid early work.
With knowledge workers’ preferences and the limitations of current technologies in mind, product teams can carefully target activities where their application could desirably and feasibly provide value. Since workers may briefly use computing tools even in “intentionally offline” activities, teams can also respectfully envision more fleeting touchpoints (G5). These brief points of connection can sometimes serve as valuable
opportunities to support smaller goals with tailored functionality, such as the ability
to inform a decision by searching for related information (B8, I5).
When product teams do not actively consider whether targeted work practices are appropriate and conducive for onscreen interaction, resulting applications may contain extensive functionalities that are not particularly appreciated by knowledge workers. These products may be difficult to learn and “clumsy” in action (D2, K2, K6, K13). When organizations make such tools a standard part of their processes, workers may resent these technologies and limit their own use of them (D3, K12).
See also: A, C6, D4, E5, M1, M4
Application Envisioning questions:
More specific questions for product teams to consider:
What portions of their work practices do targeted individuals and organizations not want to move onscreen? What portions would they like to have supported by an interactive application? Why?
How might contemporary computing be too closed, individualistic, and constraining for the knowledge work that your team is targeting?
Which work practices do not inherently lend themselves to being mediated by a near term computing tool?
Which work practices could be ripe for onscreen support, facilitation, and enhancement?
What larger trends and advanced analogies in technology adoption could valuably inform your team’s decision making about which activities to target?
Are there any opportunities for your application concepts to support small portions of otherwise “off screen” work, rather than larger expanses of work practice?
How might your team model and use these understandings to envision functionality concepts, potential application scopes, and larger strategic directions for your product?
Do you have enough information to usefully answer these and other envisioning questions? What additional research, problem space models, and design concepting could valuably inform your team’s application envisioning efforts?
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