Application Envisioning idea
A1.

The environments that knowledge workers practice within — which includes both their multidisciplinary organizations and the larger cultural context of their professions — can pose key challenges and opportunities for product teams as they attempt to outline appropriate and compelling design strategies.

Examples from three knowledge work domains:
(Illustrated above) A financial trader depends on many elements of his office environment to accomplish his work. From the “yelling distance” proximity of key colleagues, to the availability of specialized computing and communication tools, to the in house services that allow him to work late, he feels that his firm has done everything it can to support him as he strives to sit at his desk and focus on maximizing profits for his group.
A scientist organizes the spatial layout and bench assignments of her clinical lab to promote frequent, unplanned communication and the effective execution of structured research work. There are few “offices,” and most of the computing work-stations are placed on or near benches where technicians run experiments.
An architect’s desktop computer is situated in an open floor plan room dedicated to a single building project. The walls of the space are covered with large printouts of current work. She typically does not have to go very far to have an informal conversation with anyone on her project team — though she still finds the group to be too hierarchical.
All knowledge work occurs in a physical and cultural environment, and successful individuals can be quite adept at making use of their situational contexts. While the conventional cubicle row remains a stereotyped landscape for knowledge work, many professions have specialized workplace schemes that have evolved throughout their history (C7, G4). Changing organizational structures and philosophies, in conjunction with the expansion of computer networks and other communication technologies (J), have created opportunities for some types of knowledge work to become geographically distributed, “remote” or even “nomadic.”
Product teams can holistically model targeted settings in search of valuable insights that could be meaningfully reflected in their divergent application concepts. For example, knowledge workers’ immediate cultures can exert powerful influences over the purpose and character of what they consider to be standard norms and customary practices. At a macro level, individual workers may also learn from and contribute to communities of practice that span multiple organizations and geographic locations (M3).
When product teams do not actively consider the potential influence of physical and cultural environment on their emerging ideas about work mediation and application scope, opportunities to clearly situate products within their eventual contexts can be lost. Applications that do not adequately reflect physical realities (K1) and cultural settings (A2, C5, B7) can be more difficult for workers to learn (D2, D3, K2, K6) and may not be seen as useful or attractive options (K3).
See also: A, B8, C4, F2, G7, K10, M

Application Envisioning questions:
How could your team’s insights into the realities and
constraints of targeted knowledge workers’ physical and cultural environments shape your application concepts?
How might your computing tool meaningfully and valuably
“fit” into these complex contexts?
More specific questions for product teams to consider:
What size and variety of organizations might your team be targeting with your interactive application? How similar are these environments to each other?
How could specific cultural characteristics of targeted workers’ environments, such as shared norms, values, and customs, impact the strategic direction of your team’s computing tool?
How have these characteristics changed over time, and what directions are they trending in now?
What breakdowns in work practice are currently caused or aggravated by environmental factors? Could these breakdowns represent potential
opportunities for your product?
How does the concentration or distribution of related physical spaces currently impact knowledge workers’ practices?
How do physical contexts shape workers’ communicative, cooperative, and collaborative efforts?
How are important work artifacts “located” within physical space and cultural zones? What understood norms surround their use in different environmental circumstances?
What attitudes do targeted knowledge workers have regarding their own mobility? What activities do they expect to be able to accomplish at various locations?
How might different models and understandings of these environmental factors allow your team to envision application concepts that could essentially “belong”
in targeted contexts?
Do you have enough information to usefully answer these and other envisioning questions? What additional research, problem space models, and design concepting could valuably inform your team’s application envisioning efforts?
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